If you’re in business in 2014, it’s hard to avoid Social Media. Facebook is reported to have over 1.1 billion active users. Google+ currently stands at 300 million, Pinterest 70 million and Twitter 500 million total users. Blogging used to be a novelty, now it seems everyone is doing it and the experts tell you it’s essential to the future of your business. Oh, and if you’re in business you ought to be on LinkedIn. Why? And how does all this help grow your sales?
All these concepts have a single important element in common: they are all about ‘two way ’ communication.
Gone are the brochure style one way communication tools used online and offline for the past 10 years to sell your product, or build your brand. No longer can you throw up a website and hope people sign up for your product or service.
People want more, they expect more. They’re using social media to decide what they will buy and more importantly, who they will buy it from.
Even if you are one of the minority of businesses who have the internal technical knowledge to properly utilise social media across the different platforms to build your business, the reality is that you may not have the necessary time and resources to devote to social media marketing to do it properly, let alone to keep up to date with the almost daily developments. How can you therefore expect a return on your investment, how can you measure ROI and how can you achieve meaningful results? You will need the support and social media services of an experienced team that can demonstrate how social media will bring real benefit to your bottom line.
If you don’t know exactly what to do and how to do it – and are therefore invisible on the social media landscape – then clearly you can’t expect too much when it comes to driving real business and brand credibility through your social media activity. And that means the biggest single opportunity to develop and grow your business since the arrival of the internet, may completely pass you by.
Instead of trying to do it all without expert help and experienced guidance and being destined to fail, or burying your head in the sand because you don’t know how to make this a revenue generating activity for your business, now is the time to find out how to get a social media marketing plan in place with a social media agency that specialises in a results driven approach, underpinned by understanding YOUR business, and its objectives.