Digital Marketing Optimisation

Digital Marketing Optimisation (DMO) is one of our flagship services.

In a nutshell; digital marketing optimisation is our full suite of digital marketing tools and expertise, applied to your digital presence to generate more leads, increase customer conversions, and grow your business. It can include social media management, content generation including video, blogs and lead bait for your website and landing pages, SEO, PPC and paid advertising, and email marketing campaigns. DMO is the complete, 360-degree solution for:

  • Optimising your digital assets’ performance and user experience – MORE WEB TRAFFIC
  • Delivering increased, and ongoing visitor conversions – MORE LIVE LEADS
  • Growing your business via your digital platforms – MORE CONVERSIONS = MORE CUSTOMERS

Does your business need a more focused and effective digital marketing strategy? Should your website, social media strategy and your other digital touchpoints be working harder to grow your business? Is it time to improve your online customer conversion rate?

If the answer to any of these questions is ‘yes’, then contact us to discuss how Digital Marketing Optimisation can turbo charge your digital marketing results.

Digital Marketing Optimisation – In Action

We’ll help you get more customers using an integrated, joined up and complete digital marketing strategy.
Firstly, we will optimise your site, the Saucy Horse way. Here’s how:


  • By revealing your site’s ‘Big Picture’. You’ll discover 3 key things you must know before making any effective changes:
  1. Drivers – what is bringing visitors to your site?
  2. Barriers – where are why are visitors abandoning your site?
  3. Hooks – what persuaded your users to act?

Digital marketing optimisation

  • To get the Big Picture, we implement a proven 9-point action plan, using a variety of tools, such as, polls, user surveys and tests, heat maps, visitor recording sessions, and conversion funnels.
  • This enables us to recommend timely, relevant, and effective actions that will have a positive impact on your sites performance almost immediately.

And that’s just for starters.

We’ll then work with you, using our considerable in-house expertise and experience, to provide the tools, content, and action you need to truly optimise your digital marketing effectiveness.

Depending on your business needs, this could include:

  • Content creation
  • SEO – organic and paid
  • Social media management
  • PPC management
  • Email marketing
  • Interactive online content
  • Online video
  • Animation
  • Web design
  • Blogging
  • Copywriting
  • Integration with TV, offline print & advertising campaigns

All trackable, measurable and results orientated – completely aligned to your business objectives to meet your desired goals
digita-heatmap-tests
Heatmaps to track user experience                                                   Improvements in conversion                    Data analysis on visitors

Who is it for?
Any business seeking growth, that understands the importance of promoting their offering in the digital environment, and seeks an expert, experienced, and proven partner to help achieve this.

What are the unique benefits?

  • Full service, 360 degree digital marketing for your business at a fraction of the cost of a full time marketing manager.
  • Ongoing, iterative optimisation of your offering, leading to increased conversions = more ££
  • A full digital marketing toolkit, in one place, applied by experienced experts on your behalf
  • Analytics, actions, content, measurement, management, and results – the ultimate digital one stop shop

funnel-analysis
Improving sales funnel                                                                                                                        Improving ROI

For some fantastic examples of Digital Marketing Optimisation in action, click on the links below

Gambado
WIMTBGF

If you’d like to learn more about DMO, and how it can power your digital marketing, please contact us today to arrange an initial consultation. Prices start from £750 for digital marketing stratgy planning, but you start with an absolutely free website review by signing up here…