Category Archives: Blog

facebook marketing tips

Facebook Marketing tips – competitions on your Facebook page to build Likes

Updated Feb 2018

facebook marketing tips


Facebook Marketing

Today we’re talking Facebook marketing tips. It’s a fact that running competitions and promotions on Facebook creates fans and followers and drives sales – 1.40 billion people on average log onto Facebook daily and are considered daily active users (December 2017), which represents a 14 percent increase year over year so it’s not rocket science that you should tap into this audience! With competition apps and a wide range of social media tools at your disposal,  you can run a quality campaign to build and engage your followers.

Running Competitions on Facebook

When creating a facebook marketing strategy for clients in the property sector we ran a competition with the prize of winning an overnight stay in a 4 star country hotel when a follower “likes” the page – the app we used gave entrants the chance to learn about the brand and to book a free valuation, while competing for prizes. Some of our most successful results have been for B2C clients with impressive uptake, and subsequent tracking to purchase behaviour. You can read our digital marketing case studies for more detail.

Facebook marketing tips for your strategy

When running a competition on Facebook you have to adhere to their rules – it’s important to understand what you want to achieve and to monitor how well your competition is doing at delivering that goal. Do you want Likes or do you want to drive users to one of your web pages? Probably one of the best Facebook marketing tips is that understanding user behaviour in the long run will help you decide on the best outcome – very often it’s best to encourage a “Like” on your page and to nurture your page followers towards any other actions as they become more engaged with what you’re doing on the page.

When running a social media promotion through apps make sure you are clear and realistic about what you hope to accomplish – are you looking to generate leads or  likes, engage or activate your existing user base or reach a new audience? Our free reports can help you build a successful digital strategy

Feel free to contact our team for help and advice with your Facebook marketing – or call us on 0333 011 3389.

grow your business with digital marketing

Things you CAN do to grow your business – that don’t involve cold calling!

Content refreshed for 2017

grow your business with digital marketing

Cold calling makes you a commodity

To quote Smart Marketing Blog – “Cold-calling makes you a commodity” but it’s something that may be on your radar as you try to grow your business.

Ryan tells his story about the trials and tribulations of selling photocopiers. In a very similar vein, my first true sales job was working for an office stationers & furniture company. Integral to that role was “cold calling” the businesses on my patch – North West London postcodes including such delightful spots as Cricklewood, Harrow and, perhaps my favourite on a cold wet Monday morning – Park Royal Industrial Estate 😉

As a sales rep, I had to knock on one door (or industrial unit up and over entrance) after another, speaking to uninterested receptionists or bored mechanics – showing them the marvels of my glossy and heavy stationery product catalogue (think of all the trees…) endeavouring to speak to the decision maker there and then, frequently not succeeding at that and so collecting business cards of the stationery buyer as I went, with a view to getting back to the office and bashing the phone.

Differentiate to grow your business

Stationery is boring. It’s all the same – and incredibly difficult to differentiate on a product basis as we all sold the same stuff. As Ryan found with his photocopiers, the only tangible difference was price. So selling on the phone was soul destroying as it inevitably came down to being the cheapest. And although a short-term contract win can be nice and motivating, it doesn’t sustain growth. To quote from The Smart Marketing Blog, “That’s one of the dangers of cold-calling. When you’re only seeking a new client — somebody who’ll bite on your pitch — you sacrifice long-term profitability for a quick sale before the month ends. And when that quick sale is based on the lowest price instead of the most reputable agency, or the most reliable product, or the consultant with the best talents, you hurt yourself. Surely you have more to offer than the lowest price. Surely you’re better than that. Right?

Well, I decided very quickly that was indeed right, and that if I was to make the most of the bonuses being offered for opening new accounts, I had to forget the phone and get back out on the beat. It was all about differentiating myself again but that’s a story for another day…

Right now, let’s talk about the things that the Smart Marketing Blog guys recommend that you do to grow your business that DON’T involve the dreaded cold calling hat!

What works to grow your business?

1. Keyword advertising
Pay-per-click search marketing is genius – you can implement a keyword advertising campaign very easily and very quickly and you don’t pay a penny unless it’s effective. You pick the keywords that best describe a particular service or product that your business offers – and you fine-tune those keywords using data and keyword tools. You write the ads – you need to create the headlines and the short call-to-action copy that corresponds to those keywords, you create a landing page that provides the information that people using those keywords are looking for, and you decide how much you want to spend on your keyword advertising on a daily basis. That’s it. If you want to read more on the effectiveness of pay-per-click campaigns have a look at this.

2. Quality, substance-based blog posts
Focus on writing quality content. If you write content that makes people think, that provokes an audience, you will grow your audience more than any promotional campaign. The blog reinforces your expertise as a business, it delivers regular new content (which assists in your SEO campaigns), and it gives your community a new, more personal way to engage with you if you write it well.

3. SEO
Search Engine Optimization (SEO) is the process of improving your site’s visibility among search engines through a number of different strategies. Improvement opportunities range from something as simple as using social media strategies in an intelligent and constructive way to reviewing site structure, navigation, content, tags, and keywords as well as other strategies such as inbound links, eliminating duplicate content and using paid listings. In a sentence, SEO means you’re finding ways to increase your business’ visibility to prospects searching online. And when you’re able to make positive changes to your search engine results, you’re generate more new traffic to your website, which in turn, will generate additional revenue – if you’ve got your website right and are working on improving your conversion rate

4. Engage in social conversations

Twitter, Facebook, LinkedIn, Quora, YouTube and Flickr (amongst many others) are amazing social tools that take people of the same interests and link them in ways never before possible. Some people sit back and watch Twitter updates fly by and fail to see any value in the global social service. Instead of being passive you must proactively seek conversations between users in your industry, in your region, in your city. These are the people you want to connect with. These are the people that’ll help you grow your business by connecting you with new business opportunities. One word of warning though – the social media landscape has changed over the last few years and depending on your business there may be better ways to spend your marketing time so it’s a case of understanding how your social strategy can contribute to your endgame. You’ll certainly want to look at reputation management and customer service channels on social platforms as ways of achieving your overall business objectives.

Which of these are you using? If you’re not using them all now – which one will you pick today and try tomorrow? Try some of our free reports for more help and ideas

2017 Digital Marketing Resolutions

How to make meaningful digital marketing resolutions

2017 Digital Marketing Resolutions

2018 beckons – digital marketing resolutions

Digital marketing moves quickly. If you haven’t refreshed your strategy recently, then it’s possible it may not be doing what you originally planned. It’s even possible (dare we say it) that you don’t even really feel that your strategy is connected to your business objectives in any meaningful way. Even if things are ticking over, you might be missing out on the revenue and leads you could generate by using the latest digital marketing techniques and data insights available to you. The end of a year is a great time to review your approach. Here are 5 digital marketing resolutions that will help you to improve your marketing campaigns and the results that they achieve in 2018.

These resolutions aren’t about huge shifts, fancy new pieces of software or junking what’s worked in 2017. They’re all about working smarter with the data you already have. This means constantly monitoring what you’re doing and working to improve results.

Segment your lists

According to a this report from Freely, only 47% of companies bother to use segmentation in their digital marketing campaigns. This is madness – but not uncommon. If you’re not segmenting your campaigns, then you’re not being as effective a digital marketer as you could be –  it’s that simple. Even basic analytics packages like Google Analytics or Facebook Insights will give you a wealth of information about the people who are reacting to your content, visiting your website and taking actions. You can use the usual demographics like age, gender, location and interests to tailor your digital marketing campaigns but with advanced analytics experts working with you, you can access a lot more insight into customer behaviour as well.

For example, if your Analytics data tells you that most of the visitors to your website are interested in outdoor pursuits, then work this into your blog and social media posts. If most of the people buying your products are aged 25-34 then segment your Facebook advertising campaigns to show to this audience and use geographic filters to ensure the right message is being received by the right audience. This is top level and there is plenty to drill down on here – it’ll be worth your while.

Segmentation is an act of constant fine tuning. You can never sit back and relax because something is working now. It could always be better. Conversion optimisation means you will be spending your digital marketing budget on the activity that works  best. By getting to grips with segmentation you can make your campaigns far more effective without increasing your budget.

Don’t be overwhelmed by data

Digital marketers have access to a wealth of data about what their customers and prospects do. It’s possible to be overwhelmed by this data and not use it effectively. Don’t be! Data is your friend and using it effectively will make a huge difference to your digital marketing campaigns. This can be as simple as setting your Google AdWords campaigns to only show at times when people actually buy.your products. It’s not rocket science…

By using the data you already have, but using it effectively, you can stop wasting money on the activity that doesn’t work. If you don’t interrogate the data, you won’t know what activity that is! A word of warning – data for data’s sake is nobody’s friend. Take time to really be sure you are asking the right questions

Make UX and Heatmaps your friends

The last of our digital marketing resolutions is critical. Whether you’re planning a huge website rebuild or haven’t touched your website in years, take a step back and ask yourself a simple question. “How easy is it for someone to land on our website, to find what they need, and do what I want them to do?”.

It’s easy to be blinkered by over-familiarity with your own website. That’s why we recommend using heat maps and visitor recording to see what your visitors are actually doing. It can be eye opening to discover what’s going on! Yet again, it comes back to data. With this information, you can make informed decisions about your website and how you can improve customer experience (UX). Once you’ve made your changes, you can put the heat maps and recording back to see if they’ve made the difference you expected. It’s a process of iteration…

We work with many clients who have seen seismic improvements in lead generation simply by allowing us to tweak what they have on an existing website. It doesn’t always have to be total redesign from scratch.

Hopefully, our digital marketing suggestions will help you to make a start on improving your digital marketing campaigns in the New Year. If you’d like some more specific advice about your own website or marketing strategy, we’d love to hear from you!

Increasing digital marketing ROI

Increasing Digital Marketing ROI

Increasing digital marketing ROI

Digital marketers have access to rather a huge amount of data about pretty much everything they do. However, it’s easy to be totally overwhelmed by the statistics and metrics we have access to. In the worst case scenario there’s a chance it paralyse you and you’ll find it difficult to make any decisions. The secret to increasing digital marketing ROI is linking it to your digital marketing optimisation activity – constantly monitoring what you’re doing, understanding what’s actually useful to your end game, and tweaking regularly to improve the results.

In this article, we’ll look at some strategies for improving digital marketing ROI in PPC advertising, social media and email campaigns.

Before we start, let’s remind ourselves what Digital Marketing Optimisation looks like –

Read on for some tips that you can start using right now.

Paid Advertising

Paid advertising is one of the easiest places to start when you’re looking at increasing digital marketing ROI. This is simply because of the wealth of information that services like Google AdWords and Facebook advertising give you. You can see which ads are performing best in some detail and tweak your campaign constantly to improve the results if you have the correct tracking in place.

However, the power of Google AdWords really increases when you use it in conjunction with Google Analytics. One of the most useful tools is the path view and attribution modelling. In AdWords, the conversion rate view only covers visitors who convert during the visit to the site that was triggered by their AdWords click. The path view shows you what these visitors did after leaving your site. You may find for example that people from a certain advert regularly convert – but only on their third or fourth visit. This level of information will help you to make much better decisions about your advertising spend and where you should be concentrating your resources.

Increasing Digital Marketing ROI – Social media

When it comes to understanding the worth of social media in the digital marketing mix, Google Analytics is your friend here as well. The key is to make intelligent use of trackable URLs in your posts. This will allow you to see, at a glance, which posts are driving clicks and conversions. You can hand code these trackable URLs – but the easiest way to build them is to use Google’s URL Builder. This will do all the heavy lifting for you and make sure that your URLs do their job in terms of providing meaningful data

Email marketing

Google Analytics also works when it comes to email marketing, but the key is to make use of the insights that your email marketing tool offers. As well as content and subject lines you should constantly review the times you’re sending your emails to improve the results. The two key metrics to watch here are open rate and click rate. Remember, the two don’t always move in unison and on some occasions you may need to be less worried about clicks that actions that come after the email lands – because that will define the ultimate outcome and whether it contributes to your overall objectives. Try a range of strategies and regularly refresh them to make sure that you know what’s working.

If you’d like a helping hand in increasing digital marketing ROI then take a look at our free reports or call Tracy to discuss how our digital marketing consultancy services can support your marketing

creating a digital marketing strategy

Creating a Digital Strategy that works in 2017

creating a digital strategy

Essential guide to creating a digital strategy

Digital marketing moves quickly. That’s why it’s essential that you regularly review what you’re doing – keeping up with the latest developments is a challenge. The mid point of a year is a good time to be reviewing – or indeed, even starting from afresh and creating a digital strategy. It offers the opportunity to step back, review what’s working and improve things for Q3 and Q4 in terms of how your marketing contributes to overall business objectives.

A good place to start is by analysing your existing website. What are your goals? I don’t mean woolly and fluffy concepts around volume of traffic or number of visitors – I mean, what is a conversion that matters to your marketing funnels? What is the goal of each page of your website – and what works well and what could be better? The team here at Saucy Horse would be happy to kick you off with one of our free website reviews. We’ll look at your website and suggest improvements that will bring in more visits and, crucially, conversions. Best of all, it’s completely free and there’s no obligation.

Click here to request your free website review.

Don’t fall for fads

Digital marketing seems to cover a very broad spectrum of activities. Not everything works for every company and not everything works for ever. It’s easy to get caught up in the latest digital marketing fad without considering whether it will deliver results for you.

This happened a few years ago with mobile apps. Every business wanted to have an app. It didn’t matter whether it did anything useful or not – the boss wanted an app.

Apps are great in certain circumstances and from a customer access point of view – but if there’s no need for one then it’s just a hole that you’ll pour lots of money into. When you’re creating a digital marketing strategy it’s important not to be blinded by these fads. Take time to actually think about what will deliver results in terms of the objectives you set. Don’t forget the fact that it’s nice when your marketing objectives deliver meaningful benefits in terms of the overall company objectives! You’d be surprised how often that has not been front-of-mind when we first start talking to clients.  The strategy that works may not be the most exciting one.

Stop what doesn’t work

An effective digital marketer is data driven and, when needed, ruthless. Things move quickly and the strategy you spent ages crafting last month can become ineffective overnight. However, reviewing every one of your tactics against strategy, and most importantly, outcomes, and using tools like your Analytics software to track everything that’s happening is a good place to be. At the very least you’ll know when it’s not effective – and that’s the point at which you can check whether you’re asking the right questions.

New strategies won’t start to work overnight but there comes a point where you need to stop flogging a dead horse. Every hour you spend working on a failing strategy is an hour you could spend on something that actually works. If you want a little guidance on the strategies that might work for your business sector then talk to our marketing strategy experts.

Creating a digital strategy that works takes time and effort from the bottom up. It’s key you understand your MARKET by creating specific client personas, and then crafting a MESSAGE that resonates with them. Only then can you decide on the best MEDIA by which to deliver that message, and the content that you’ll need for your online presence. Add in tracking and measuring and you’ll never again be ‘blind’ – you’ll be in a position of power with your marketing strategy because you’ll know which bit is driving your lead generation and ultimately, sales.


conference videos

Conference Videos for events that make your audience sit up and take notice

Conference videos – are you catching their eye?

If your company is planning a conference or exhibition, it’s likely your marketing team are thinking about impact. On a basic level, you’ll want your viewers to feel good about your business – whether they are staff or customers. The conference video above for our client, Telogis, establishes exactly what their product is all about in a short space of time – in a way that their sales teams can feel proud of.

After all, bringing together hundreds, perhaps even thousands, of your employees or customers to one place for the corporate message to  be delivered is not cheap. There are the physical costs of venues, event stands and facilities, conference content creation and of course, the cost of the time that everyone is dedicating to event planning – as well as the time your audience are giving up to be present. So – best make it a conference to remember then – and that starts with the conference video.

Start as you mean to go on

Clearly, you’ll be planning riveting speakers and useful and relevant content that your teams or prospects and customers will take back to base. No doubt you’ll also be organising fantastic after conference activities as well, but for the moment let’s look at how you start things off on a great footing and get everyone’s attention. The best way of doing that is a conference video presentation. The example below was for a speaker – the entrepreneur Nigel Botterill –  who was appearing alongside speakers that included Richard Branson. He had an audience of 16,000 at the o2 to impress – and most did not know who he was. It was important therefore that he established his credentials early…

Conference video production – deliver the message, stupid

conference videos

There are rules to follow – as there are with most things in life if you want to get best results. You can take a look at some of those in our free reports and case studies which are a good starting point in the planning process.

Other than that, best advice is to be clear at the outset on a set of objectives for your conference video or event content and then to create and implement a strategy completely aligned with that strategy – so that you can sit back once you’ve produced your conference video and enjoy the results.

If you need help with a conference marketing strategy, talk to our experts.



marketing growth wheel

Digital marketing strategy – how to make a digital marketing plan


planning your digital marketing strategy

Planning your digital marketing strategy



Digital marketing planning: Have you got a strategy?

It is an absolute necessity that you create a well structured strategy for your marketing that supports your wider business objectives. A digital marketing strategy is the process of specifying your marketing activities within the digital domain to support your business vision, goals, opportunities, strengths and weaknesses, so that you drive more leads into your sales funnels via multiple channels. Our blog today will elaborate on steps 1 & 2 of the mutichannel marketing growth wheel infographic shown above.
digital marketing strategy


Step 1: Situation analysis – digital planning

Grasping goals & the power of customer insight:

One of the most vital steps to digital marketing planning is defining your target audience and being especially niche. This will allow you to create a customer persona and outline your everyday, concrete and crazy goals when it comes to finding and converting that type of customer. The goal is to understand whether the consumer cares for your brand or product / service, and to see how their underlying mindsets, moods, motivation, hobbies, desires, aspirations will trigger their attitude and actions. Consumer insight ultimately is your route to serving your customers better, and therefore an improved bottom line.

digital marketing strategy

Step 2: Objectives: Where do you want to be?

GOALS  : “SMART stands for Specific, Measurable, Achievable, Realistic and Timely.”

One of the most vital components in a marketing strategy is to define your vision. Vision is not the road map, it’s the reason for having the map in the first place. If you don’t know where you’re going, any road will take you there but you might not get where you want to be. Having a clear, specific vision which leads to the setting of SMART goals will ensure your business is on the right track to increased profits.

Our clients have often defined their business goals before we begin work with them and so it is a natural and obvious place to start when we are looking at how a digital marketing plan will help contribute towards achieving those business objectives.

It’s also the starting point of working out how to measure digital marketing activity. Metrics need to be about moving closer to meaningful goals. Vanity metrics however, such as number of social media followers or open rates on emails don’t cut it. You need a way of interrogating the results of the activity so that you can work out specific costs against acquisition of leads, and subsequent conversion rates when the lead is passed on to other parts of the sales progress in your business.

So, we highly recommend that measurement and methods of assessing results are agreed at the outset as part of the objectives of any digital marketing campaign. If you’d like to know more about how we do that, get in touch.




SEO Services 2017

Three critical things to know about SEO services in 2017

SEO Services 2017

Choosing SEO services?

SEO services have a long and not always illustrious history. Way back in the dark ages of the internet (around 2009 or there abouts) it was possible to trick Google’s algorithm into showing your page at the top of the results. Less scrupulous organisations – known as Black hat SEO companies – took advantage of these tricks to push their clients’ pages to the top of the results.

Inevitably, Google eventually became wise to these tactics and in response they introduced ranking penalties. Sites that used black hat link building techniques were pushed down the Google results. In extreme cases Google removed sites from the results altogether.

These changes are good news for sensible businesses. Build a good website, write the content well in a way that is helpful to your visitors, and the search engines will be happy. However, there are still a number of things that you can do to make your website more ‘Google Friendly’. These steps are a world away from the ‘Black Hat’ techniques of old. In fact, some of them come from Google’s own guidance to webmasters.

Struggling to rank on Google? Sign up for a FREE WEBSITE REVIEW

Write clear, useful content

Google likes websites that people like. Actually, it’s a bit more complicated than that but those six words are a good place to start when you’re writing a new page. The first tip in the Google document we linked to is ‘Give visitors the information they’re looking for’. We couldn’t put it any more simply.

Every page on your website should be useful and relevant. Avoid using flowery and technical language and resist the urge to keyword stuff. Dropping the search term you want to rank for in the middle of your articles doesn’t work anymore. By all means include your search terms where it makes sense, but writing clumsy, awkward sentences to fit them in is a waste of effort.

A good way to tell if your writing is hitting the mark is to use the Yoast plugin. We run all of our pages and posts through Yoast before they go live (including this one!).

Use Schema Markup

This is where companies offering SEO services are worth their weight in gold. Use Schema markup, which is is a type of code that tells Google more about your website and your business. For example, if you’re a business then you can use schema to let Google know your address and opening hours. Using the Schema markup will increase the odds of your site appearing higher in the results for local search terms.  You can find the full list of Schema local business markup on the Schema website.

Use paid advertising

Writing about paid search engine marketing in an article about SEO services might seem like an odd thing to do but hear us out. AdWords is about much more than what company is willing to pay the most money. Google will sell you website visits for much less money if your page has a good quality score. This means that you’ll be able to buy much more good quality traffic for less money.

Google decides your quality score using similar algorithms to the ones that decide where your website appears in its organic results. Therefore, by witting good content, using schema and following our other SEO tips you’ll improve your quality score and reduce your costs when it comes to paid advertising online.

If this all sounds a little daunting then worry not. We’d be happy to review your website completely free of charge and give you a few pointers. Just request one of our free website reviews. You’ll receive your free, bespoke review within a week – it’s a fantastic starting point for improving your website’s ranking and making plans for what you might do better in your digital marketing in 2017.

How to choose a digital marketing agency

How to choose a digital marketing agency in 2017

How to choose a digital marketing agency

How to choose a digital marketing agency –
the essentials

Looking to choose a digital marketing agency in 2017? The role of the marketing agency has changed rather a lot since the days of Mad Men. Sadly, that means there are (slightly) fewer Martinis involved than before. However, the amount of data and analytics available to marketing agencies – as well as the huge variety of channels from which data can be gleaned – is on the increase. This means that today’s marketing agencies can measure their activity and the ensuing results in a way they never could before – and, as a result, should do a far more effective job when it comes to spending your money!



The fundamental role of a marketing agency is the same as it always was – to generate more leads that convert to sales for its clients. The agency has many ways of doing this and it’s possible for clients to be overwhelmed by the possibilities and data. That’s why we’ve put together this no-nonsense guide on how to choose a digital marketing agency.

What do you need to look for? There are a few key things that any good digital marketing agency should be able to offer you.

DATA – Lean and Responsive

Once upon a time advertising was easy. You designed a poster, or made a commercial, put it out there and waited for the sales to roll in (okay, maybe it wasn’t quite that simple but it was a less complicated world in terms of getting a message over). Now that simply won’t do. Look for a marketing agency that will constantly monitor and tweak your campaigns to improve the results. Modern marketing means that something that worked well 6 months ago might be a total dog now. A good agency will run regular reports on your campaigns and look for ways of improving things. They’re not tied to a particular platform or medium and they’ll constantly be trying new things to improve your results.

Choose an agency that is data savvy.  Modern marketing campaigns generate a huge amount of data – be it from Google Analytics, surveys or social media platforms and it’s crucial that your chosen digital marketing agency knows how to use it effectively. Anyone can produce an impressive spreadsheet filled with pretty charts but if it’s not actually improving your results then what’s the point? Make sure they ask what your overall business objectives are, and then explain clearly how their marketing activity is contributing to you actually achieving them.

Don’t be blinded by science.

The avalanche of data that any digital marketing agency has access to also has one major drawback. It’s possible for agencies to present you with huge amounts of data that don’t actually tell you anything. Beware of words like ‘reach’ and ‘awareness’. In certain contexts they can be useful but it’s unlikely that they’ll be the most important metrics to you. If the agency you choose isn’t producing reports that tell you useful and relevant things about YOUR business then there’s no point to them.

Before you start working with an agency, be clear on the results you expect. This will make it easy to monitor their performance. They should be asking you questions – and from that an agreed marketing strategy is the goal. Agree how you will measure how well things are going.

When your given reports, ask questions if you don’t understand what’s going on. Nobody likes a backseat driver but the more useful information and feedback you give your chosen agency, the better their performance will be. If the agency seems reluctant to let you have this sort of input then consider looking elsewhere.

Choosing a digital marketing agency

We’ve only scratched the surface when it comes to how to choose a digital marketing agency. Ask for marketing testimonials and ask to speak to previous clients – a good agency should be happy to give you references. Finally, take a look at the campaigns they have produced. Is the copy good? Can you see why this would appeal to a potential customer? One point here, though – don’t assume that an agency can only work for you if they have experience in your sector. It’s far more important that they can illustrate a wide portfolio and successful outcomes. Agencies with experience across many sectors will have ideas, tactics and marketing case studies that can be translated into something that may work for you. Whether they’re the agency for you will only become clear once you’ve met and discussed your needs.

We’d love to be on your marketing agency shortlist and we hope that this article has given you some useful food for thought whoever you choose. If you’d like to talk about what we can do for you then contact one of our digital marketing scientists. We’re waiting to hear from you, martini in hand!


business plan

Social Media Management & The Cloud

the cloud of social media management

Using the cloud in social media management

If you’re managing social media campaigns then you’re probably already using a range of cloud services to make your life easier. If you’re not making use of these services then you’ll want to know about them, since they can make social media management so much easier. We’re going to discuss three of the most useful cloud social media management in this article. If there are any others that you use then we’d be delighted to hear about them in the comments.

What is the cloud?

social media management

Put simply, the cloud is software that runs from a web server rather than your own computer. We recently came across this infographic from Single Hop that does a pretty good job of summarising the changes that have occurred (you can see it in full at the bottom of this article). Over the last five years or so cloud services have become a bigger and bigger part of most of our day to day lives. Whether the cloud service you use is Facebook, Office365 or Dropbox, it’s likely that you use one of these on a daily basis. In fact, it’s quite possible that you spend more time using cloud services than traditional software packages.


If you’re trying to run a social media campaign without a scheduler like Hootsuite or a similar cloud service then you’re quite simply doing it wrong. These services make it possible for you to schedule your social media posts in advance. This removes one of the biggest problems of businesses using social media – simply not finding the time to post regularly. There are also a number of other features designed to make the lives of digital marketers that little bit more straightforward. Hootsuite isn’t the only option here. It’s also worth considering other services like Tweetdeck or Sprout Social.


Making sure you’re following the right people on social media is one of the most time-consuming parts of managing a social media campaign. Crowdfire (which used to be known as JustUnfollow) makes the process that little bit easier. You’ll still need to find the time to regularly check your followers but removing followers who have become inactive is much easier. We highly suggest taking a look at it as a first step to building a following amongst influencers and prospects in your sector.

Twitter Analytics

If you’re not using Twitter Analytics to measure the impact of your social media campaigns then you’re missing out on huge amounts of very useful information. Twitter Analytics lets you know how many people are seeing your tweets, how your followers are engaging with them and (crucially) how many people are clicking on the links you include in your Tweets. If you’re involved in social media management then you should review this information regularly so that you can make the most of your most successful tweets and remove those that are not having the right impact from your feeds.

If you’d like to know more about social media management then why not contact one of our digital marketing scientists? They’d be delighted to help you with your social media campaign and demonstrate how social media campaigns can deliver an uplift to your lead generation.

Of course, the cloud is working its way into a diverse range of areas. You can find full details on what the future has in store in the full infographic below.

social media and the cloud