Category: Social Media

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Social Media Marketing ROI & how advocacy trumps loyalty

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Great article by Jason Cormier at SearchEngineWatch.com on the social media mastery of Coca-Cola with some really interesting and, in my view, key points. Have a look at this... As marketers, we are bombarde...

Social Media ROI – How do you know what marketing is working?

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Understand Social media ROI What do companies want from their Social Media Marketing spend? Basically they want to understand social media ROI and that could be summed up as wanting to see 2 things. 1. That it's w...

3 social media strategies you can use today – marketing that generates results

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Social Media Strategies   Pretty much all of us in business know about social media these days - it's impossible not to, isn't it?? But, although there's a general understanding that social media strategies...

Social media PR – listen to your customers

645 Views2 Comments

  Everton FC listening to their fans   We love this story of Everton fan Ric Wee, who travelled all the way from Malaysia and was excited to see his first home game ever.   Finally, 30 years ...

Social Media ROI – are you getting value for money? How do you know it’s working?

116 Views2 Comments

What do companies want from their Social Media Marketing spend? Basically they want to understand social media ROI and that means they want to see 2 things. 1. That it's working - and for most that means making a v...

Is that Obama selfie bad news for meaningful content?

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The rise of the selfie The inexorable rise of the selfie. Selfie is the Oxford Dictionaries Word of the Year 2013. Selfies taken with famous people in unexpected situations go viral, as happened with this Chelsea...

Why is social media beneficial to your website?

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Social media leads to your website Many companies are under the impression that social media is just a fad, a job to keep the interns busy. These people are wrong. Social media can be an extremely valuable tool and h...

Twitter for Business: Twitter habits you must cultivate.

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This blog on twitter for business users sits very comfortably on the same armchair as some of our earlier blogs on social media etiquette. Twitter habits you should cultivate... Be Regular Learn Something new...

Social Media Strategy: Getting results from your social media – what do you put in?

284 Views5 Comments

 Results from social media   Whether you are a social media newbie or someone who feels very comfortable on social media with a social media strategy in place, it is always good to spend time to think on and eva...

Social Media marketing : Facebook Contests – Facebooks rules explained

220 Views3 Comments

    Competition on your Facebook page   Have you ever run a competition from your Facebook page? Chances are that you haven't - running a third party app on a Facebook Company page didn't appeal t...

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