Category Archives: Social Media

facebook marketing tips

Facebook Marketing tips – competitions on your Facebook page to build Likes

Updated Feb 2018

facebook marketing tips


Facebook Marketing

Today we’re talking Facebook marketing tips. It’s a fact that running competitions and promotions on Facebook creates fans and followers and drives sales – 1.40 billion people on average log onto Facebook daily and are considered daily active users (December 2017), which represents a 14 percent increase year over year so it’s not rocket science that you should tap into this audience! With competition apps and a wide range of social media tools at your disposal,  you can run a quality campaign to build and engage your followers.

Running Competitions on Facebook

When creating a facebook marketing strategy for clients in the property sector we ran a competition with the prize of winning an overnight stay in a 4 star country hotel when a follower “likes” the page – the app we used gave entrants the chance to learn about the brand and to book a free valuation, while competing for prizes. Some of our most successful results have been for B2C clients with impressive uptake, and subsequent tracking to purchase behaviour. You can read our digital marketing case studies for more detail.

Facebook marketing tips for your strategy

When running a competition on Facebook you have to adhere to their rules – it’s important to understand what you want to achieve and to monitor how well your competition is doing at delivering that goal. Do you want Likes or do you want to drive users to one of your web pages? Probably one of the best Facebook marketing tips is that understanding user behaviour in the long run will help you decide on the best outcome – very often it’s best to encourage a “Like” on your page and to nurture your page followers towards any other actions as they become more engaged with what you’re doing on the page.

When running a social media promotion through apps make sure you are clear and realistic about what you hope to accomplish – are you looking to generate leads or  likes, engage or activate your existing user base or reach a new audience? Our free reports can help you build a successful digital strategy

Feel free to contact our team for help and advice with your Facebook marketing – or call us on 0333 011 3389.

2017 Digital Marketing Resolutions

How to make meaningful digital marketing resolutions

2017 Digital Marketing Resolutions

2018 beckons – digital marketing resolutions

Digital marketing moves quickly. If you haven’t refreshed your strategy recently, then it’s possible it may not be doing what you originally planned. It’s even possible (dare we say it) that you don’t even really feel that your strategy is connected to your business objectives in any meaningful way. Even if things are ticking over, you might be missing out on the revenue and leads you could generate by using the latest digital marketing techniques and data insights available to you. The end of a year is a great time to review your approach. Here are 5 digital marketing resolutions that will help you to improve your marketing campaigns and the results that they achieve in 2018.

These resolutions aren’t about huge shifts, fancy new pieces of software or junking what’s worked in 2017. They’re all about working smarter with the data you already have. This means constantly monitoring what you’re doing and working to improve results.

Segment your lists

According to a this report from Freely, only 47% of companies bother to use segmentation in their digital marketing campaigns. This is madness – but not uncommon. If you’re not segmenting your campaigns, then you’re not being as effective a digital marketer as you could be –  it’s that simple. Even basic analytics packages like Google Analytics or Facebook Insights will give you a wealth of information about the people who are reacting to your content, visiting your website and taking actions. You can use the usual demographics like age, gender, location and interests to tailor your digital marketing campaigns but with advanced analytics experts working with you, you can access a lot more insight into customer behaviour as well.

For example, if your Analytics data tells you that most of the visitors to your website are interested in outdoor pursuits, then work this into your blog and social media posts. If most of the people buying your products are aged 25-34 then segment your Facebook advertising campaigns to show to this audience and use geographic filters to ensure the right message is being received by the right audience. This is top level and there is plenty to drill down on here – it’ll be worth your while.

Segmentation is an act of constant fine tuning. You can never sit back and relax because something is working now. It could always be better. Conversion optimisation means you will be spending your digital marketing budget on the activity that works  best. By getting to grips with segmentation you can make your campaigns far more effective without increasing your budget.

Don’t be overwhelmed by data

Digital marketers have access to a wealth of data about what their customers and prospects do. It’s possible to be overwhelmed by this data and not use it effectively. Don’t be! Data is your friend and using it effectively will make a huge difference to your digital marketing campaigns. This can be as simple as setting your Google AdWords campaigns to only show at times when people actually buy.your products. It’s not rocket science…

By using the data you already have, but using it effectively, you can stop wasting money on the activity that doesn’t work. If you don’t interrogate the data, you won’t know what activity that is! A word of warning – data for data’s sake is nobody’s friend. Take time to really be sure you are asking the right questions

Make UX and Heatmaps your friends

The last of our digital marketing resolutions is critical. Whether you’re planning a huge website rebuild or haven’t touched your website in years, take a step back and ask yourself a simple question. “How easy is it for someone to land on our website, to find what they need, and do what I want them to do?”.

It’s easy to be blinkered by over-familiarity with your own website. That’s why we recommend using heat maps and visitor recording to see what your visitors are actually doing. It can be eye opening to discover what’s going on! Yet again, it comes back to data. With this information, you can make informed decisions about your website and how you can improve customer experience (UX). Once you’ve made your changes, you can put the heat maps and recording back to see if they’ve made the difference you expected. It’s a process of iteration…

We work with many clients who have seen seismic improvements in lead generation simply by allowing us to tweak what they have on an existing website. It doesn’t always have to be total redesign from scratch.

Hopefully, our digital marketing suggestions will help you to make a start on improving your digital marketing campaigns in the New Year. If you’d like some more specific advice about your own website or marketing strategy, we’d love to hear from you!

Increasing digital marketing ROI

Increasing Digital Marketing ROI

Increasing digital marketing ROI

Digital marketers have access to rather a huge amount of data about pretty much everything they do. However, it’s easy to be totally overwhelmed by the statistics and metrics we have access to. In the worst case scenario there’s a chance it paralyse you and you’ll find it difficult to make any decisions. The secret to increasing digital marketing ROI is linking it to your digital marketing optimisation activity – constantly monitoring what you’re doing, understanding what’s actually useful to your end game, and tweaking regularly to improve the results.

In this article, we’ll look at some strategies for improving digital marketing ROI in PPC advertising, social media and email campaigns.

Before we start, let’s remind ourselves what Digital Marketing Optimisation looks like –

Read on for some tips that you can start using right now.

Paid Advertising

Paid advertising is one of the easiest places to start when you’re looking at increasing digital marketing ROI. This is simply because of the wealth of information that services like Google AdWords and Facebook advertising give you. You can see which ads are performing best in some detail and tweak your campaign constantly to improve the results if you have the correct tracking in place.

However, the power of Google AdWords really increases when you use it in conjunction with Google Analytics. One of the most useful tools is the path view and attribution modelling. In AdWords, the conversion rate view only covers visitors who convert during the visit to the site that was triggered by their AdWords click. The path view shows you what these visitors did after leaving your site. You may find for example that people from a certain advert regularly convert – but only on their third or fourth visit. This level of information will help you to make much better decisions about your advertising spend and where you should be concentrating your resources.

Increasing Digital Marketing ROI – Social media

When it comes to understanding the worth of social media in the digital marketing mix, Google Analytics is your friend here as well. The key is to make intelligent use of trackable URLs in your posts. This will allow you to see, at a glance, which posts are driving clicks and conversions. You can hand code these trackable URLs – but the easiest way to build them is to use Google’s URL Builder. This will do all the heavy lifting for you and make sure that your URLs do their job in terms of providing meaningful data

Email marketing

Google Analytics also works when it comes to email marketing, but the key is to make use of the insights that your email marketing tool offers. As well as content and subject lines you should constantly review the times you’re sending your emails to improve the results. The two key metrics to watch here are open rate and click rate. Remember, the two don’t always move in unison and on some occasions you may need to be less worried about clicks that actions that come after the email lands – because that will define the ultimate outcome and whether it contributes to your overall objectives. Try a range of strategies and regularly refresh them to make sure that you know what’s working.

If you’d like a helping hand in increasing digital marketing ROI then take a look at our free reports or call Tracy to discuss how our digital marketing consultancy services can support your marketing

business plan

Social Media Management & The Cloud

the cloud of social media management

Using the cloud in social media management

If you’re managing social media campaigns then you’re probably already using a range of cloud services to make your life easier. If you’re not making use of these services then you’ll want to know about them, since they can make social media management so much easier. We’re going to discuss three of the most useful cloud social media management in this article. If there are any others that you use then we’d be delighted to hear about them in the comments.

What is the cloud?

social media management

Put simply, the cloud is software that runs from a web server rather than your own computer. We recently came across this infographic from Single Hop that does a pretty good job of summarising the changes that have occurred (you can see it in full at the bottom of this article). Over the last five years or so cloud services have become a bigger and bigger part of most of our day to day lives. Whether the cloud service you use is Facebook, Office365 or Dropbox, it’s likely that you use one of these on a daily basis. In fact, it’s quite possible that you spend more time using cloud services than traditional software packages.


If you’re trying to run a social media campaign without a scheduler like Hootsuite or a similar cloud service then you’re quite simply doing it wrong. These services make it possible for you to schedule your social media posts in advance. This removes one of the biggest problems of businesses using social media – simply not finding the time to post regularly. There are also a number of other features designed to make the lives of digital marketers that little bit more straightforward. Hootsuite isn’t the only option here. It’s also worth considering other services like Tweetdeck or Sprout Social.


Making sure you’re following the right people on social media is one of the most time-consuming parts of managing a social media campaign. Crowdfire (which used to be known as JustUnfollow) makes the process that little bit easier. You’ll still need to find the time to regularly check your followers but removing followers who have become inactive is much easier. We highly suggest taking a look at it as a first step to building a following amongst influencers and prospects in your sector.

Twitter Analytics

If you’re not using Twitter Analytics to measure the impact of your social media campaigns then you’re missing out on huge amounts of very useful information. Twitter Analytics lets you know how many people are seeing your tweets, how your followers are engaging with them and (crucially) how many people are clicking on the links you include in your Tweets. If you’re involved in social media management then you should review this information regularly so that you can make the most of your most successful tweets and remove those that are not having the right impact from your feeds.

If you’d like to know more about social media management then why not contact one of our digital marketing scientists? They’d be delighted to help you with your social media campaign and demonstrate how social media campaigns can deliver an uplift to your lead generation.

Of course, the cloud is working its way into a diverse range of areas. You can find full details on what the future has in store in the full infographic below.

social media and the cloud

social media case study

Social Media Case Study – Real Life Retweets

social media case study

Coca-Cola Social Media Case Study

Real-time updated advertising has been around for a while now but, apart from a few high profile examples, not many companies have chosen to use it. British Airways attracted some social media buzz with its ‘Look Up’ campaign in 2013, now Coca-Cola is bringing together Twitter and some of its high profile advertising locations in order to create a similar ‘Wow moment’

Big screen retweeting

Retweeting customer comments is one of the basics of social media marketing. Not only does it share a piece of genuine customer feedback with your social media audience but it can also create a ‘wow moment’ for the person who sent the tweet. Coca-Cola’s campaign takes this one step further. Not only are the  tweets shared with Coca-Cola’s giant social media audience but they’re also put on public display on billboards like the one above.

Coca-Cola isn’t the first company to use this strategy. Movie distributors have been using reviews from Twitter and Facebook to promote their films for a number of years. Similarly, this combines the two attributes of offering the opinion of ‘real’ moviegoers (as opposed to critics who may not share the tastes of the average blockbuster fan) and offering an amazing ‘wow moment’ to the fan whose opinion is now shared with hundreds of thousands of cinema goers.

Using ‘wow moments’ in your marketing

If you don’t have a billboard or cinema screen to share tweets on there are still plenty of ways to create wow moments using your social media marketing. If your business has physical locations you could identify a potential customer who is preparing to visit and have a personalised product or gift waiting for them when they arrive. Choose the person you offer this to carefully – ideally it’ll be a very active social media user with a large and highly engaged group of followers. If possible, take a little time to look more closely at the group of followers and see if their attributes match your ideal client persona. If they don’t, you might want to consider offering that ‘wow moment’ to someone else.

Taking the next step

If you’d like to know more about how you can use social media to really engage with your customers then take a look at some of the other social media case studies here on our website. We’ve had some exciting successes using social media, app notifications and also text marketing to talk to our clients’ customers with excellent results. If you’d like to know how you can use these ideas for your own business then contact one of our digital marketing experts. They’d be delighted to help!

apprentice digital marketing

Digital Marketing Apprenticeships 2016: Digital Marketing jobs High Wycombe

social media strategy

We’re planning big things and over the next 2 years we have an ambitious growth plan – would you like to be part of that? If you’re thinking about starting out on a career in 2016 at the forefront of digital marketing then this might be the opportunity you’re looking for.

Digital Marketing High Wycombe

If you’re interested in coming on board with a forward thinking marketing agency that includes digital marketing, video production, print & design, website development and social media marketing in it’s portfolio of services, the read on. We’re offering the chance to learn how it all works, whilst working towards a recognised City & Guilds Level 3 Diploma in Digital marketing. We are now offering Digital Marketing Apprenticeships for 2016/17.

Paid job – Digital Marketing Apprenticeships

We have high standards – you’ll be joining a team of experts, in every sense of the word, across a wide variety of the most important disciplines in today’s business environment. We work with some very big names and some medium & small ones as well – our clients and customers have one thing in common: they understand the importance of promoting their businesses in the digital environment. And that’s what we help them do – with strategic and proven campaigns that are based on real successes and experience. That’s why we want new Saucy Horsies to join us at the start of their careers, get paid a decent salary and work towards a meaningful qualification at the same time. We expect you to become our Account Managers of the future!

How can you expect to spend your day?

* You will learn how to create and implement social media, lead generation, email marketing, video marketing and affiliate marketing campaigns.

* You will learn how to plan what content is required for a digital marketing campaign.

* You will learn how to produce social media posts, video content, infographics, blogs, advertising content, display advertisements, online video banners, and other forms of online content. You will spend time both researching and writing content – sometimes social media Twitter posts, or a 600 word article for a blog, a press release and maybe even a video script.

* You will gain an insight into the delivery, management and reporting of campaigns, learning how to support our planners with content that generates the results we want for our clients.

* This role will have a technical element, learning how to implement, measure and analyse on online platforms – determining overall success of the campaigns we run for our clients. We will teach you how to use video editing platforms, as well as other content generation software.

* The role is fast paced and will require concentration, steadiness under pressure and a logical mind, as well as the ability to think creatively when it comes to content planning and video production.

* This role will teach the successful candidate how to carry out all aspects of a successful  marketing campaign over the period of the apprenticeship, with well defined stages and expectations of what skills you will develop and by when.

You will spend time in our offices and also on location when we are filming. You will also attend off site training courses that we run for our clients, as well as your study periods for apprenticeship qualification.

What qualifications & attributes will you have?

* You should have GCSE Maths & English at B or above (preferably A in English) and 3 or 4 other subjects at least. You will have enjoyed school, and you’ll be ready for a new learning environment in the world of work.

* Any interest in one or some of the following is important; digital marketing, general marketing, social media marketing,  video production, media planning, email marketing, lead generation, direct marketing or performance marketing.

We don’t expect you to have all these skills yet – we will teach you – but it is key that you have a genuine passion for online marketing, and an understanding of the importance of using online platforms to promote business and generate leads. You will also have a passion for learning – that means you’ll fit in here, and be fully rewarded by the opportunities we give you. We want you to make your mark and we see you as part of our future team.

* You will have excellent communication skills and enjoy dealing with people both in person and on the telephone. You’ll be confident about talking to new people and about finding out how you can help them.

* Ideally you’ve already got good Excel & Word skills – if you have a basic knowledge of HTML coding from your IT lessons at school, or from personal hobbies & interests that’s even better. We’d also like to hear how you use the social media platforms at the moment.

* You must be excited by the idea of creating campaigns in order to achieve client goals That means you will have a sense of satisfaction from monitoring results of your activities in the team, receiving feedback and measuring results so that we can report back to our customers.

* You will need a good eye for detail with a view to improving results on a daily basis.

You must love to write and you will need a solid understanding of good grammar, and excellent spelling & punctuation. We think that you’re probably a “searcher” at heart – always looking to learn new stuff and you may even be considering journalism as a career. In any case, you will enjoy crafting well written content from as little as 140 characters to a 600 word article.

What to do if you’re interested

You can find out more about Saucy Horse by browsing our website.

If you’d like to apply for a digital marketing apprenticeship with Saucy Horse, the first step is to create a LinkedIn profile and connect with our MD,Tracy Thomas, here – Tracy Thomas, Saucy Horse Digital Marketing on LinkedIn

Send an invitation to connect and tell Tracy why she would like to meet you.

Alternatively, send us an email – – with your age, CV and why you’d like to do a digital marketing apprenticeship.

Once you’ve done that, we’ll take it from there.

Good luck with your career decisions and we look forward to hearing from you.

If you’ve already started your career and have some experience in marketing we always have vacancies for the right people – connect with our founder and Head Horse,  Tracy Thomas on Linkedin and say hello!




Customer centric digital marketing

Customer centric digital marketing will save your business

Customer centric digital marketing

Customer centric digital marketing secrets

Modern B2B companies have a problem, at least according to the latest research from Gallup. It’s a pretty big one, and if they don’t act, they risk losing 71% of their customer base. According to the research, over two thirds of B2B customers are indifferent to or actively disengaged with the organisations they work with, partially due to a lack of customer centric digital marketing. This means that they have little or no reason to keep their business with you if a better option comes along. Unless you’re selling a product or service that is completely unique, that’s a huge risk.

We think we’ve found a solution that will help you to re-engage your long-term customers and turn them into advocates who help to bring you new business. It lies in customer centric digital marketing. This isn’t a digital marketing campaign that runs for six weeks or six months and is then forgotten about. It’s an entirely new approach to the way you market to new and existing customers.

In this article, we’ll examine some of the key areas you should cover in a customer centric digital marketing approach. These ideas are only the beginning, if you’d like more information on steps your business can take now to retain and attract customers, request one of our free website reviews.

Are you sending the right message?

You should communicate regularly with your existing customers. Critically, you should ensure that every communication you send to them is as personalised is possible. Company email newsletters that you send to 30,000 people regardless of whether they are your biggest client or a random person you met at a trade show 10 years ago don’t work. Use the data you have to send people individual offers and messages that might actually appeal to them – that they will find useful and relevant.

If your customer database is a total mess then you need to put time in to sort this out – we call this doing the hard work to make the selling easy. Most modern CRM systems allow you to apply tags to individual clients. This will allow you to send emails to a segmented database – based on their size, the products they use, their industry, their interests, their previous interactions with you – or any other conceivable factor that could help to deliver a more personalised message.

Wondering what the statistics say? According to a recent report from Hubspot, emails containing only basic personalisation achieve a 10% higher clickthrough rate than those that do not. The more personalisation you add, the better these email marketing results will get.

Do you wow your customers?

When was the last time you really impressed your customers? Here’s an idea that will help you to do it today. If you already have a company marketing video that’s never done very much, then this is the time to make use of it.

Before you send it out, record personalised introductions for your 20 or so most important clients or prospects. This will only take around an hour of your time but the results could be incredibly valuable for your business. Thank them for their business and highlight something in the video that will be of particular interest to them.

Distributing these personalised videos by email is sufficient but to really create a wow moment, consider using video brochures instead. These can be liveried up with your company branding and sent out by mail to individual customers. We guarantee they won’t be dropped in the bin – they look and feel too expensive! Results from these video marketing tools are impresssive. Read some video brochure case studies here.

There are plenty of other customer centric digital marketing ideas across our website or, if you’d like to speak to one of our digital marketing scientists about it, feel free to contact us today. We’d be delighted to help you increase the ROI on your digital marketing in 2016.

social media strategy

Social media strategy 2016 – does your business have one?

social media strategy

Do you harness the power of social media?

Does your business have a social media strategy for 2016?  It’s an important question for every business in the UK (and beyond) this year, given the huge growth in size and importance of social marketing. Social media is a huge phenomenon of this digital age.  A glance at the headline numbers confirm that, if any confirmation was needed!  We Are Social’s 2015 Global Digital Snapshot confirmed the seemingly unstoppable momentum of the social juggernaut.  The numbers are so big they are hard to comprehend.  2.2 billion active social media users globally, which is 8.7% up year on year.  Over 300 million monthly Twitter users, and rising.  1.6 billion active Facebook users around the world.  The social explosion is underpinned by a number of factors, chief among them, the ‘M’ word – mobile.  There are now more active mobile phone accounts than there are human beings in the world!  (That’s about 7.5 billion mobiles, since you’re wondering…)

It’s here to stay – get used to it!

So, social is here to stay.  The sheer size and scope can appear daunting for businesses looking to navigate the social seas effectively.  The challenge for businesses, of all sizes, is how to leverage this powerful channel, and deliver tangible benefits for their organisation, via an effective social media strategy. And, at a cost that makes sense in terms of results that further your business objectives.

Businesses must commit

Being a global, household name brand is no guarantee of social success.  As this article from Wallblog points out, there have been some monumentally high-profile social ‘fails’ already in 2016. What is clear from the travails of Coca-Cola, DC Comics, and MTV Australia, is that social media activity requires a clear social media strategy, and careful management if it is to be successful.

A common challenge facing businesses, is applying the necessary time and expertise to ‘do’ social media properly.  Real Business Rescue has identified 5 key challenges facing B2B businesses in particular.  They are; difficulty proving ROI, lack of time, no strategic planning, poor organisational understanding of social, and insufficient audience.

The danger, and common mistake, is that businesses enter into an ill-conceived, and poorly executed dalliance with social media.  At best, this approach will have no tangible positive impact on a business.  At worst, as the high profile examples above demonstrate, this can have a damaging effect on a businesses’ reputation.

Social media strategy 2016 for tangible results

Social media is a fantastic tool as part of your business’ marketing strategy.  When done well, it can deliver multiple benefits.  It is incredibly effective in acquiring, and retaining, relevant prospects, and customers.  It can build your brand, enhance your credibility, and bolster your reputation via highly engaged interaction with your target market.  Real Business Rescue’s ranking of the key benefits of effective social media management should whet the appetite of any SME owner or marketer:

– Increased exposure

– Increased traffic

– Customer loyalty

– Market insight

– Lead generation

– Improved search rankings

– Growth of business partnerships

– Reduction in total marketing spend

– Increase in sales


The key to achieving these benefits is in defining your clear business objectives for using social at the outset.  For example, if acquisition of warm prospects is high up your list of priorities, then a thorough understanding of your target audience is key.  Knowing who they are, what they do, and crucially, where you can find them in the social universe are all key factors for success.

Here at Saucy Horse, we have lots of experience in helping businesses integrate their social media strategy within their overall marketing.  We are experts at creating bespoke approaches to suit individual businesses, across a wide variety of sectors, both B2B and B2C.  We know how to make you more visible, to the right prospects, and deliver more leads, customers, and revenue.  What’s more, we guarantee that we’ll get results that impact your bottom line.  It’s what we do!

Whether you are looking to get started with a social media strategy 2016, or get your social assets working a lot harder for your business in 2016, we’d love to hear from you.  Get in touch today.

Facebook Audience Optimisation

Facebook Audience Optimisation: Does it work?

Facebook Audience Optimisation

What is Facebook Audience Optimisation

Facebook Audience Optimisation is a new organic targeting tool developed to help marketers reach and engage with their target audience on Facebook. How? Well, the Facebook tool gives you the ability to dig into the interests of people viewing and clicking on your posts, and lets you leverage that insight to improve the results from your Facebook activity. It’s essential, therefore, that you have established what those results need to look like to make a valid contribution to your overall business objectives.

Facebook Audience Optimisation gives marketers the ability to choose from the following three features:

  • Preferred audience – You can choose the people you’d like to reach on Facebook, by adding interest tags to your content. Facebook Audience Optimisation allows you to define the interests, activities and pages your target audience are interacting with on Facebook. Used correctly, you can ensure your content will show up in hashtag searches. Rather than limiting the audience that sees your post in News Feed, Facebook filters out those who aren’t likely to engage with your post, and shows your post to people who fit in with your preferred audience criteria. Sounds rather good, doesn’t it?
  • Audience restrictions – You have the option to restrict the visibility of certain posts by specifying which audiences would not find your post useful, interesting or relevant, based on their location, language, age and gender. This is an existing feature that can be used alongside preferred audience options, to ensure you are not appearing in the news feeds of Facebook users who would just be irritated by your  very presence! Let’s face it, none of us want to be where we’re not wanted. When on Facebook , there aren’t many of us who enjoy being bombarded with ads or irrelevant content when we’re just being social. So… the key is content relevancy (as usual).
  • Audience insights – As well as Facebook’s existing Page Insights, Facebook Audience Optimisation offers Audience insights. The new feature gives you detail on the performance of your content, and lets you see how people within your preferred audience actually interacted with your posts. You can review the performance of your content at post level, with breakdowns by interest tag. Again. in our opinion, this is only useful if you’re going to use it to test the strength of your content strategy, and adapt your content according to your findings!

The amount of online content available to your potential customers increases every day, hour, second… so having detailed information about who is likely to engage with your content can only be a good thing. We’re exploring the interest tags that Facebook Audience Optimisation offers at the moment, on a number of our Facebook marketing campaigns, and we’ll try different combinations of tags to understand how post engagement is affected, before we make final decisions on how to use this as part of the marketing mix for our clients.

Content strategy – what matters?

The key to delivering the right content to the right people is an intelligent content strategy. The starting point for that is identifying your customer personas – doing the hard work on this at the outset will get you in the right place for creating content that appeals to the right people, at the right time. We all know that what a potential prospect needs when they first discover a problem, may be very different to what they want once they’ve researched and decided – understanding that customer path to purchase is key to a great content strategy.

Facebook Audience Optimisation – is it worth a go?

So, does it work? The New York Times have tested it and here’s what they say,

“Our stories generally find a wide audience on Facebook, but some stories can take off thanks to especially strong engagement from niche Facebook communities such as TV show fans, sports fans, etc. The vibrant discussions taking place on some of these posts suggests that this new tagging feature is helping to attract the readers who are most passionate about specific topics.”

According to, MTV have also given it a test drive and they said it “did a great job at picking apart the massive entertainment audience and identifying which segments were most responsive to which kinds of stories.”

So the signs are good – keep an eye on our blog and we’ll let you know what we find in the next few weeks…

Of course, lead acquisition is where it all starts – our free report on getting more leads with your social media marketing, looks at the steps you need to take to ensure you see results that make the resources you dedicate to social media activity all worthwhile.

See you next time!

blog writing

Committing to your blog writing. It’s an ongoing affair!

blog writing

How often do you update your company blog? Once a month? Once a fortnight? Writing a blog may seem like a task you don’t need to prioritise in terms of digital marketing success – but it’s probably one of the most important elements when it comes to the acquisition of new leads and prospects for your business.

Blog writing – a traffic magnet?

A well written blog should act as a traffic magnet for your website, and if you’re doing everything else right, that will lead to more prospects added to your list, and more customers.

Ideally, you should commit to updating your blog at least once a week.  Search engines love fresh, relevant content – what better way to provide it to them, than well written, informative and useful blog writing that will help you to build credibility and trust with your customers and prospects? You can use RSS feeds, twitter and facebook to subscribe to other blogs, industry news and respected information sources to help you find engaging and relevant content for when you are unsure of what to write.  You don’t always have to write about what’s happening in the present; you can blog about past business case studies or other topics that are interesting to your readers. More importantly, your blogging strategy should be based around the FAQs that your prospects and customers have. With a integrated social media marketing strategy, you can share your blogs amongst influencers and potential customers to raise your visibility – driving more traffic to where you need it to be.

Blog writing – are you keyword savvy?

Make sure that your blogs are keyword primed to help your SEO. Perform keyword analysis searches for your website and industry, using keyword tools,  and use your findings to select the right keywords and keyword phrases for your blog.  Reply to all comments left on your blog and encourage dialogue.  That way your blog will be fulfilling three functions;

  • Providing interesting content to your readers,
  • Improving your SEO standing and driving readers to your website,
  • Opening and continuing dialogue with your readers and customers.

Writing a blog? What to do next…

How often do you update your blog? Do you set yourself challenges around your blog writing? How does your current blogging strategy support your marketing, and indeed, your business objectives? Our clients see an uplift in quality website traffic, an improved rate of data capture from their blogs, and most importantly, an improved conversion rate from leads to customers on the back of an intelligent email marketing strategy.

If you’d like to know more about how we do that, please contact us for a chat – and browse our case studies to see how blog writing can be part of a wider successful digital marketing strategy.